Atlas Global Group: Transforming the Three-Star Hotel Industry in Egypt and the Middle East

Atlas Global Group is on a mission to revolutionize the three-star hotel segment in Egypt and the broader Middle East under the Atlas International Hotels brand. While five-star hotel chains like Hilton, Marriott, and Sheraton dominate the region, the mid-market hospitality sector remains fragmented, lacking a consistent, high-quality brand that delivers clean, well-managed, and standardized accommodations at an affordable price.

To address this gap, Atlas Global Group will establish a hospitality investment fund that will acquire, convert, and develop three-star hotels across key markets in the Middle East. The fund will serve as a vehicle to replicate the successful model of Atlas International Hotels, which has already demonstrated strong performance in Cairo with high occupancy rates and exceptional profitability.

Atlas Global Group will establish a closed-ended hospitality fund in Dubai, designed to attract institutional and private investors looking for stable, long-term returns. The fund will have a minimum hurdle rate of 8% USD, ensuring investors receive a guaranteed baseline return before profit distribution.

The fund will focus on:

• Acquiring, developing, and converting real estate assets into branded three-star hotels.
• Implementing a standardized, technology-driven operations model to maximize efficiency.
• Creating a strong regional presence through strategic hotel locations.

Each property under Atlas International Hotels will emphasize:

• Standardized, high-quality accommodations with a focus on guest comfort.
• A bed-and-breakfast model, eliminating unnecessary costs while ensuring profitability.
• Tech-enabled management, integrating SabeeApp PMS software for automation, cost control, and enhanced guest experiences.
• Prime locations in high-demand areas, ensuring strong occupancy rates and financial stability.

With the initial capital raised, Atlas Global Group will expand its portfolio by acquiring and optimizing underperforming hotels and suitable real estate assets. Through efficient management and operational improvements, these properties will be transformed into highly profitable, well-rated hotels under the Atlas International Hotels brand.

Atlas Global Group will also leverage:

• Strong banking and financial connections, facilitating investment growth and securing additional funding for expansion.
• Key industry partnerships, bringing hospitality expertise and regional market insights to enhance operational success.
• A structured approach to acquisitions and brand development, ensuring consistent quality and sustainable revenue growth.

This phase will focus on building brand recognition and establishing Atlas International Hotels as the leading three-star hotel chain in the Middle East.

At the end of 10 years, the hospitality fund will transition into a publicly listed REIT (or another structured exit strategy), allowing investors to cash out or continue earning returns from a stabilized portfolio of revenue-generating hotels. This structure ensures:

• Liquidity for investors, making it easier to buy and sell shares of the REIT.
• Long-term value creation, as the hotel portfolio matures and benefits from brand recognition and operational efficiencies.
• Scalability, allowing Atlas International Hotels to expand into new markets across the Middle East.

The three-star hotel sector is underserved in Egypt and the Middle East, despite growing demand for standardized, affordable hotels from business travelers, budget-conscious tourists, and local travelers. By executing this roadmap, Atlas Global Group will create the first major three-star hotel brand in the region, ensuring consistent quality, strong financial returns, and a scalable hospitality business model.

This structured investment approach, from a closed-ended fund to a REIT, ensures financial security for investors while building a long-term hospitality powerhouse that transforms the industry under the Atlas International Hotels brand.