Atlas Global Group: Transforming the Three-Star Hotel Industry in Egypt and the Middle East

Atlas Global Group is on a mission to revolutionize the three-star hotel segment in Egypt and the broader Middle East under the Atlas International Hotels brand. While five-star hotel chains like Hilton, Marriott, and Sheraton dominate the region, the mid-market hospitality sector remains fragmented, lacking a consistent, high-quality brand that delivers clean, well-managed, and standardized accommodations at an affordable price.

To address this gap, Atlas Global Group is focusing on creating a reliable chain of three-star hotels that guests can trust for comfort, consistency, and value. Building on the proven success of Atlas International Hotels in Cairo—recognized for its high occupancy, strong guest satisfaction, and exceptional profitability—the group aims to expand this model across key cities in the region. Each property will follow the same high operational standards, ensuring a seamless and familiar experience for travelers throughout the Middle East.

In addition to creating a trusted three-star hotel chain, Atlas Global Group identified a critical technology gap in the operations of mid-market hotels across the Middle East. Most three-star properties still rely on outdated systems—or none at all—leading to inefficiencies, inconsistent service, and poor guest experiences.

To bridge this gap, Atlas Global Group partnered with SabeeApp, one of the world’s leading cloud-based Property Management Software (PMS) solutions, and became its exclusive agent in the Middle East. SabeeApp is trusted by thousands of hotels in over 70 countries for its intuitive, all-in-one platform that integrates front desk operations, channel management, booking engines, housekeeping, revenue tracking, and guest communications.

By introducing SabeeApp to the region, our goal is to modernize hotel operations and empower three-star hotels to run more efficiently, increase profitability, and enhance the guest experience. With real-time access from any device, hotels can monitor performance, manage bookings, and provide personalized service—anytime, anywhere.

Through this partnership, Atlas Global Group is not only developing a new standard for three-star hospitality but also equipping independent hotels with the tools they need to thrive in a competitive, tech-driven landscape.

In addition to creating a trusted three-star hotel chain, Atlas Global Group identified a critical technology gap in the operations of mid-market hotels across the Middle East. Most three-star properties still rely on outdated systems—or none at all—leading to inefficiencies, inconsistent service, and poor guest experiences.

To bridge this gap, Atlas Global Group partnered with SabeeApp, one of the world’s leading cloud-based Property Management Software (PMS) solutions, and became its exclusive agent in the Middle East. SabeeApp is trusted by thousands of hotels in over 70 countries for its intuitive, all-in-one platform that integrates front desk operations, channel management, booking engines, housekeeping, revenue tracking, and guest communications.

By introducing SabeeApp to the region, our goal is to modernize hotel operations and empower three-star hotels to run more efficiently, increase profitability, and enhance the guest experience. With real-time access from any device, hotels can monitor performance, manage bookings, and provide personalized service—anytime, anywhere.

Through this partnership, Atlas Global Group is not only developing a new standard for three-star hospitality but also equipping independent hotels with the tools they need to thrive in a competitive, tech-driven landscape.

As part of its broader vision to modernize and connect the fragmented mid-market hospitality sector, Atlas Global Group is also leading the development of innovative digital applications tailored for independent hotel owners. One of the group’s most exciting initiatives is the creation of Atlas Alliance—a next-generation loyalty and integration platform designed specifically for independent three- and four-star hotels across Egypt and the Middle East.

Atlas Alliance empowers participating hotels to retain their independence while gaining the benefits of being part of a larger, recognizable network. Through a tier-based loyalty program (Blue, Silver, Gold, and Diamond), guests earn points based on their spending at any Atlas Alliance property. These points can be redeemed for free nights, meals, spa services, or other exclusive benefits—creating an incentive for repeat stays across the entire network. The more guests engage, the more privileges they unlock.

For hotel owners, Atlas Alliance offers a unified dashboard, performance analytics, marketing support, and access to a growing base of loyal travelers—all without losing their unique identity. This platform aims to elevate the visibility and competitiveness of independent hotels while offering guests a consistent, high-quality experience backed by technology and trust.

With Atlas Alliance, Atlas International Hotels is not just building a brand, but cultivating a collaborative ecosystem that redefines how independent hotels attract, reward, and retain their guests.